Strategic marketing /

Bibliographic Details
Main Author: Cravens, David W.
Other Authors: Piercy, Nigel
Format: Book
Language:English
Published: Boston, Mass. ; New Delhi : McGraw-Hill ; Tata McGraw Hill Education, c2006 [reprinted 2010]
Edition:8th ed.
Series:McGraw-Hill/Irwin series in marketing
Subjects:
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Publisher description
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Centre for Entrepreneurship Development (CED): General Shelf

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Call Number: 658.802 CRA
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