Strategic marketing /
Príomhchruthaitheoir: | Cravens, David W. |
---|---|
Rannpháirtithe: | Piercy, Nigel |
Formáid: | LEABHAR |
Teanga: | English |
Foilsithe / Cruthaithe: |
Boston, Mass. ; New Delhi :
McGraw-Hill ; Tata McGraw Hill Education,
c2006 [reprinted 2010]
|
Eagrán: | 8th ed. |
Sraith: | McGraw-Hill/Irwin series in marketing
|
Ábhair: | |
Rochtain ar líne: | Publisher description Table of contents only |
Classic Catalogue: | View this record in Classic Catalogue |
Míreanna comhchosúla
-
The marketing game! : with student CD-Rom /
de réir: Mason, Charlotte H.
Foilsithe / Cruthaithe: (2002) -
Strategic marketing /
de réir: Cravens, David W.
Foilsithe / Cruthaithe: (2003) -
Strategic marketing /
de réir: Cravens, David W.
Foilsithe / Cruthaithe: (1997) -
Strategic marketing problems : cases and comments /
de réir: Kerin, Roger A.
Foilsithe / Cruthaithe: (2004) -
Strategic market management /
de réir: Aaker, David A.
Foilsithe / Cruthaithe: (2005)