Strategic marketing /
Hovedforfatter: | Cravens, David W. |
---|---|
Andre forfattere: | Piercy, Nigel |
Format: | Bog |
Sprog: | English |
Udgivet: |
Boston, Mass. ; New Delhi :
McGraw-Hill ; Tata McGraw Hill Education,
c2006 [reprinted 2010]
|
Udgivelse: | 8th ed. |
Serier: | McGraw-Hill/Irwin series in marketing
|
Fag: | |
Online adgang: | Publisher description Table of contents only |
Classic Catalogue: | View this record in Classic Catalogue |
Lignende værker
-
The marketing game! : with student CD-Rom /
af: Mason, Charlotte H.
Udgivet: (2002) -
Strategic marketing /
af: Cravens, David W.
Udgivet: (2003) -
Strategic marketing /
af: Cravens, David W.
Udgivet: (1997) -
Strategic marketing problems : cases and comments /
af: Kerin, Roger A.
Udgivet: (2004) -
Strategic market management /
af: Aaker, David A.
Udgivet: (2005)