Consumer behavior & marketing strategy /

Bibliographic Details
Main Author: Peter, J. Paul
Other Authors: Olson, Jerry C. (Jerry Corrie), 1944-
Format: Book
Language:English
Published: New Delhi : Tata McGraw-Hill education, c2005 [6th reprinted 2011].
Edition:7th ed.
Subjects:
Classic Catalogue: View this record in Classic Catalogue
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245 1 0 |a Consumer behavior & marketing strategy /  |c J. Paul Peter, Jerry C. Olson. 
250 |a 7th ed. 
260 |a New Delhi :  |b Tata McGraw-Hill education,  |c c2005 [6th reprinted 2011]. 
300 |a xvi, 579 p. :  |b ill. ;  |c 27 cm. 
504 |a Includes bibliographical references and index. 
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650 0 |a Consumer behavior.  |9 15334 
650 0 |a Marketing.  |9 15335 
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