Consumer behavior & marketing strategy /
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New Delhi :
Tata McGraw-Hill education,
c2005 [6th reprinted 2011].
|
| Edition: | 7th ed. |
| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Physical Description: | xvi, 579 p. : ill. ; 27 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780070601581 0070601585 |