Cita APA (7a ed.)

Peter, J. P., & Olson, J. C. (2005). Consumer behavior & marketing strategy (7th ed.). Tata McGraw-Hill education.

Cita Chicago Style (17a ed.)

Peter, J. Paul, y Jerry C. Olson. Consumer Behavior & Marketing Strategy. 7th ed. New Delhi: Tata McGraw-Hill education, 2005.

Cita MLA (8a ed.)

Peter, J. Paul, y Jerry C. Olson. Consumer Behavior & Marketing Strategy. 7th ed. Tata McGraw-Hill education, 2005.