APA-Zitierstil (7. Ausg.)

Peter, J. P., & Olson, J. C. (2005). Consumer behavior & marketing strategy (7th ed.). Tata McGraw-Hill education.

Chicago-Zitierstil (17. Ausg.)

Peter, J. Paul, und Jerry C. Olson. Consumer Behavior & Marketing Strategy. 7th ed. New Delhi: Tata McGraw-Hill education, 2005.

MLA-Zitierstil (8. Ausg.)

Peter, J. Paul, und Jerry C. Olson. Consumer Behavior & Marketing Strategy. 7th ed. Tata McGraw-Hill education, 2005.