Citace podle APA (7th ed.)

Peter, J. P., & Olson, J. C. (2005). Consumer behavior & marketing strategy (7th ed.). Tata McGraw-Hill education.

Citace podle Chicago (17th ed.)

Peter, J. Paul, a Jerry C. Olson. Consumer Behavior & Marketing Strategy. 7th ed. New Delhi: Tata McGraw-Hill education, 2005.

Citace podle MLA (8th ed.)

Peter, J. Paul, a Jerry C. Olson. Consumer Behavior & Marketing Strategy. 7th ed. Tata McGraw-Hill education, 2005.

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