Creativity in public relations /
| Главный автор: | |
|---|---|
| Формат: | |
| Язык: | English |
| Опубликовано: |
Philadelphia : New Delhi :
Kogan Page,
2003.
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| Редактирование: | 1st ed. |
| Серии: | PR in practice series
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| Предметы: | |
| Classic Catalogue: | View this record in Classic Catalogue |
Оглавление:
- A definition of 'creativity'
- Creativity: some myths debunked
- How you think in 'boxes'
- The creative process
- Green light thinking: creative techniques
- Green light thinking: brainstorming
- Creativity-the consultation tool
- Red light thinking: the evaluation of ideas
- Creativity is not just for photocalls
- Obstacles to creativity
- You are never more than 12 feet from an opportunity
- The 'creative diamond'
- The creative individual
- Creating a creative culture
- The ethics of creativity: lies, damned lies and impropaganda
- The future of creativity
- Award ceremony
- Interested in finding out more?