Applications in basic marketing : clippings from the popular business press /
"Clippings from the popular business press."
| その他の著者: | , |
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| フォーマット: | 図書 |
| 言語: | English |
| 出版事項: |
Homewood, IL :
Irwin,
c2005.
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| 主題: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| 要約: | "Clippings from the popular business press." |
|---|---|
| 記述事項: | Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005> Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr. |
| 物理的記述: | vii, 214 p. : ill. ; 26 cm. |
| 出版頻度: | Annual |
| 書誌: | Includes bibliographical references. |
| ISBN: | 9780072864717 0072864710 0072864702 |
| ISSN: | 1099-5579 |
| 関連資料: | Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing. |