Global brand power : leveraging branding for long-term growth /
The branding bible for today's globalized world. Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow fo...
| Tác giả chính: | |
|---|---|
| Định dạng: | Sách |
| Ngôn ngữ: | English |
| Được phát hành: |
Philadelphia :
Wharton Digital Press,
c2013.
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| Loạt: | Wharton Executive Essentials.
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| Những chủ đề: | |
| Truy cập trực tuyến: | Contributor biographical information Publisher description |
| Classic Catalogue: | View this record in Classic Catalogue |
Internet
Contributor biographical informationPublisher description
Ayesha Abed Library: General Shelf
| Số hiệu: |
658.827 KHA |
|---|---|
| Sao chép 1 | Sẵn có Đặt Giữ |
| Sao chép 2 | Sẵn có Đặt Giữ |