Global brand power : leveraging branding for long-term growth /
The branding bible for today's globalized world. Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow fo...
| मुख्य लेखक: | |
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| स्वरूप: | पुस्तक |
| भाषा: | English |
| प्रकाशित: |
Philadelphia :
Wharton Digital Press,
c2013.
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| श्रृंखला: | Wharton Executive Essentials.
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| विषय: | |
| ऑनलाइन पहुंच: | Contributor biographical information Publisher description |
| Classic Catalogue: | View this record in Classic Catalogue |
इंटरनेट
Contributor biographical informationPublisher description
Ayesha Abed Library: General Shelf
| बोधानक: |
658.827 KHA |
|---|---|
| प्रति 1 | उपलब्ध होल्ड करें |
| प्रति 2 | उपलब्ध होल्ड करें |