Global brand power : leveraging branding for long-term growth /
The branding bible for today's globalized world. Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow fo...
| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Philadelphia :
Wharton Digital Press,
c2013.
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| Σειρά: | Wharton Executive Essentials.
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| Θέματα: | |
| Διαθέσιμο Online: | Contributor biographical information Publisher description |
| Classic Catalogue: | View this record in Classic Catalogue |
Διαδίκτυο
Contributor biographical informationPublisher description
Ayesha Abed Library: General Shelf
| Ταξιθετικός Αριθμός: |
658.827 KHA |
|---|---|
| Αντίγραφο 1 | Στη βιβλιοθήκη Κάντε κράτηση |
| Αντίγραφο 2 | Στη βιβλιοθήκη Κάντε κράτηση |