Global brand power : leveraging branding for long-term growth /
The branding bible for today's globalized world. Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow fo...
| Prif Awdur: | |
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| Fformat: | Llyfr |
| Iaith: | English |
| Cyhoeddwyd: |
Philadelphia :
Wharton Digital Press,
c2013.
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| Cyfres: | Wharton Executive Essentials.
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| Pynciau: | |
| Mynediad Ar-lein: | Contributor biographical information Publisher description |
| Classic Catalogue: | View this record in Classic Catalogue |
Rhyngrwyd
Contributor biographical informationPublisher description
Ayesha Abed Library: General Shelf
| Rhif Galw: |
658.827 KHA |
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| Copi 1 | Ar gael Gwneud Cais |
| Copi 2 | Ar gael Gwneud Cais |