Global brand power : leveraging branding for long-term growth /

Global brand power : leveraging branding for long-term growth /

The branding bible for today's globalized world. Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow fo...

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Dades bibliogràfiques
Autor principal: Kahn, Barbara E.
Format: Llibre
Idioma:English
Publicat: Philadelphia : Wharton Digital Press, c2013.
Col·lecció:Wharton Executive Essentials.
Matèries:
Branding (Marketing)
Brand name products > Management.
Product management.
Corporations > Growth.
Accés en línia:Contributor biographical information
Publisher description
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Contributor biographical information
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Ayesha Abed Library: General Shelf

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Signatura: 658.827 KHA
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