Global brand power : leveraging branding for long-term growth /

The branding bible for today's globalized world. Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow fo...

Cur síos iomlán

Sonraí bibleagrafaíochta
Príomhchruthaitheoir:	Kahn, Barbara E.
Formáid:	LEABHAR
Teanga:	English
Foilsithe / Cruthaithe:	Philadelphia : Wharton Digital Press, c2013.
Sraith:	Wharton Executive Essentials.
Ábhair:	Branding (Marketing) Brand name products > Management. Product management. Corporations > Growth.
Rochtain ar líne:	Contributor biographical information Publisher description
Classic Catalogue:	View this record in Classic Catalogue

Míreanna comhchosúla

Strategic brand management : creating and sustaining brand equity long term /
de réir: Kapferer, Jean-Noël
Foilsithe / Cruthaithe: (1997)

Strategic brand management : building, measuring, and managing brand equity /
de réir: Keller, Kevin Lane, 1956-
Foilsithe / Cruthaithe: (2003)

Brands and firebrands : insights from experts /
Foilsithe / Cruthaithe: (2003)

Corporate branding : concept and cases\
Foilsithe / Cruthaithe: (2005)

The new strategic brand management : advanced insights and strategic thinking /
de réir: Kapferer, Jean-Noël
Foilsithe / Cruthaithe: (2012)

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
de réir: Bhuiyan, Rafiur Rahman
Foilsithe / Cruthaithe: (2019)

Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
de réir: Rakibuzzaman, Md.
Foilsithe / Cruthaithe: (2019)

Branding and communication mix of Transcom Beverages Ltd
de réir: Arefin, Sajid
Foilsithe / Cruthaithe: (2024)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
Foilsithe / Cruthaithe: (2005)

Strategic brand management : building, measuring, and managing brand equity /
de réir: Keller, Kevin Lane, 1956-
Foilsithe / Cruthaithe: (2015)

Services marketing and branding strategies of Englishplz Limited
de réir: Morshed, Zarif
Foilsithe / Cruthaithe: (2024)

How branding is changing the landscape of IPDC Finance Limited
de réir: Rodrigues, Melissa Maria
Foilsithe / Cruthaithe: (2022)

Factors affecting derby’s brand equity in Kushtia territory
de réir: Samonti, Afra Tasnim
Foilsithe / Cruthaithe: (2019)

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity
de réir: Fahad, Shafayet Ullah
Foilsithe / Cruthaithe: (2024)

Superbrands Bangladesh : an insight into some of Bangladesh's strongest brands Vol.1,
Foilsithe / Cruthaithe: (2010)

Building brand equity and effectiveness of distribution channel of ACI Pure Salt
de réir: Keya, Kaniz Fatema
Foilsithe / Cruthaithe: (2024)

The impact of re-branding on the financial aspects of IPDC Finance limited
de réir: Sakib Ur Rahman, Mohammad
Foilsithe / Cruthaithe: (2022)

Re-branding strategy of Prime Bank Limited & how it ensures organizational sustainability
de réir: Tasnim, Sarah
Foilsithe / Cruthaithe: (2020)

Managing brand equity : capitalizing on the value of a brand name /
de réir: Aaker, David A.
Foilsithe / Cruthaithe: (1991)

Brand awareness and brand perception of ‘Mr. Cookie’
de réir: Pranto, Mehbub Hossain
Foilsithe / Cruthaithe: (2019)

Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty
de réir: Mazumder, Avranil
Foilsithe / Cruthaithe: (2024)

Asiatic 360 and beyond
de réir: Anwar, Adiba
Foilsithe / Cruthaithe: (2018)

The procedure of launching brand new homecare products in the country
de réir: Sikder, Shihab Al Mahmud
Foilsithe / Cruthaithe: (2019)

Utilization of digital platform in brand & communication in Prime Bank Limited
de réir: Khan, Nishat Saiara
Foilsithe / Cruthaithe: (2020)

Managing growth /
de réir: Bennett, Maureen
Foilsithe / Cruthaithe: (1989)

Branding and marketing in automobile industry of Bangladesh: focusing on Ford and Jeep- brands distributed by Anwar Group automobile division
de réir: Ashraf, Zayed
Foilsithe / Cruthaithe: (2024)

Impact of digital marketing on brand awareness
de réir: Haq, Navid Alvi
Foilsithe / Cruthaithe: (2024)

Analysis on launching of the new product of Olympic, FrostDelight focused on the branding and communication
de réir: Rakibuzzaman, Md.
Foilsithe / Cruthaithe: (2019)

The RACI Matrix and its implications: a case of Unilever
de réir: Ahmed, Muhtasim Rafid
Foilsithe / Cruthaithe: (2019)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
de réir: Neehal, Saber Hossain
Foilsithe / Cruthaithe: (2024)

Branding across borders : a guide to global brand marketing /
de réir: Gregory, James R.
Foilsithe / Cruthaithe: (2002)

Re-branding of a corporate brand: A case on Meghna Group of Industries
de réir: Hossain, Md. Mazid
Foilsithe / Cruthaithe: (2021)

Brand awareness and business development through digital marketing
de réir: Hossain, Md Amir
Foilsithe / Cruthaithe: (2018)

Marketing and Brand Communication of SEBL | DX Group
de réir: Bin Azad, Kazi Zonaid
Foilsithe / Cruthaithe: (2023)

Branding and Marketing Strategies of Dokkho Solutions Ltd. in helping recruiting agencies with recruitment leveraging through technology
de réir: Khan, Zahidur Rahim
Foilsithe / Cruthaithe: (2023)

Cultural strategy : using innovative ideologies to build breakthrough brands /
de réir: Holt, Douglas B.
Foilsithe / Cruthaithe: (2012)

Brand building and management
de réir: Faruque, Md. Golam
Foilsithe / Cruthaithe: (2019)

Thorough branding strategy analysis of Nestlé Dairy Brands in Bangladesh
de réir: Ferdosi, Kazi Humaira
Foilsithe / Cruthaithe: (2024)

Impact of digital marketing on brand awareness
de réir: Mahmud, Frahim
Foilsithe / Cruthaithe: (2017)

Branding and product positioning of networking solution of Thakral Information Systems Pvt. Ltd
de réir: Islam, Kazi Faisal
Foilsithe / Cruthaithe: (2019)