Global brand power : leveraging branding for long-term growth /

The branding bible for today's globalized world. Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow fo...

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Bibliografiske detaljer
Hovedforfatter:	Kahn, Barbara E.
Format:	Bog
Sprog:	English
Udgivet:	Philadelphia : Wharton Digital Press, c2013.
Serier:	Wharton Executive Essentials.
Fag:	Branding (Marketing) Brand name products > Management. Product management. Corporations > Growth.
Online adgang:	Contributor biographical information Publisher description
Classic Catalogue:	View this record in Classic Catalogue

Lignende værker

Strategic brand management : creating and sustaining brand equity long term /
af: Kapferer, Jean-Noël
Udgivet: (1997)

Strategic brand management : building, measuring, and managing brand equity /
af: Keller, Kevin Lane, 1956-
Udgivet: (2003)

Brands and firebrands : insights from experts /
Udgivet: (2003)

Corporate branding : concept and cases\
Udgivet: (2005)

The new strategic brand management : advanced insights and strategic thinking /
af: Kapferer, Jean-Noël
Udgivet: (2012)

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
af: Bhuiyan, Rafiur Rahman
Udgivet: (2019)

Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
af: Rakibuzzaman, Md.
Udgivet: (2019)

Branding and communication mix of Transcom Beverages Ltd
af: Arefin, Sajid
Udgivet: (2024)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
Udgivet: (2005)

Strategic brand management : building, measuring, and managing brand equity /
af: Keller, Kevin Lane, 1956-
Udgivet: (2015)

Services marketing and branding strategies of Englishplz Limited
af: Morshed, Zarif
Udgivet: (2024)

How branding is changing the landscape of IPDC Finance Limited
af: Rodrigues, Melissa Maria
Udgivet: (2022)

Factors affecting derby’s brand equity in Kushtia territory
af: Samonti, Afra Tasnim
Udgivet: (2019)

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity
af: Fahad, Shafayet Ullah
Udgivet: (2024)

Superbrands Bangladesh : an insight into some of Bangladesh's strongest brands Vol.1,
Udgivet: (2010)

Building brand equity and effectiveness of distribution channel of ACI Pure Salt
af: Keya, Kaniz Fatema
Udgivet: (2024)

The impact of re-branding on the financial aspects of IPDC Finance limited
af: Sakib Ur Rahman, Mohammad
Udgivet: (2022)

Re-branding strategy of Prime Bank Limited & how it ensures organizational sustainability
af: Tasnim, Sarah
Udgivet: (2020)

Managing brand equity : capitalizing on the value of a brand name /
af: Aaker, David A.
Udgivet: (1991)

Brand awareness and brand perception of ‘Mr. Cookie’
af: Pranto, Mehbub Hossain
Udgivet: (2019)

Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty
af: Mazumder, Avranil
Udgivet: (2024)

Asiatic 360 and beyond
af: Anwar, Adiba
Udgivet: (2018)

The procedure of launching brand new homecare products in the country
af: Sikder, Shihab Al Mahmud
Udgivet: (2019)

Utilization of digital platform in brand & communication in Prime Bank Limited
af: Khan, Nishat Saiara
Udgivet: (2020)

Managing growth /
af: Bennett, Maureen
Udgivet: (1989)

Branding and marketing in automobile industry of Bangladesh: focusing on Ford and Jeep- brands distributed by Anwar Group automobile division
af: Ashraf, Zayed
Udgivet: (2024)

Impact of digital marketing on brand awareness
af: Haq, Navid Alvi
Udgivet: (2024)

Analysis on launching of the new product of Olympic, FrostDelight focused on the branding and communication
af: Rakibuzzaman, Md.
Udgivet: (2019)

The RACI Matrix and its implications: a case of Unilever
af: Ahmed, Muhtasim Rafid
Udgivet: (2019)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
af: Neehal, Saber Hossain
Udgivet: (2024)

Branding across borders : a guide to global brand marketing /
af: Gregory, James R.
Udgivet: (2002)

Re-branding of a corporate brand: A case on Meghna Group of Industries
af: Hossain, Md. Mazid
Udgivet: (2021)

Brand awareness and business development through digital marketing
af: Hossain, Md Amir
Udgivet: (2018)

Marketing and Brand Communication of SEBL | DX Group
af: Bin Azad, Kazi Zonaid
Udgivet: (2023)

Branding and Marketing Strategies of Dokkho Solutions Ltd. in helping recruiting agencies with recruitment leveraging through technology
af: Khan, Zahidur Rahim
Udgivet: (2023)

Cultural strategy : using innovative ideologies to build breakthrough brands /
af: Holt, Douglas B.
Udgivet: (2012)

Brand building and management
af: Faruque, Md. Golam
Udgivet: (2019)

Thorough branding strategy analysis of Nestlé Dairy Brands in Bangladesh
af: Ferdosi, Kazi Humaira
Udgivet: (2024)

Impact of digital marketing on brand awareness
af: Mahmud, Frahim
Udgivet: (2017)

Branding and product positioning of networking solution of Thakral Information Systems Pvt. Ltd
af: Islam, Kazi Faisal
Udgivet: (2019)