Global brand power : leveraging branding for long-term growth /
The branding bible for today's globalized world. Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow fo...
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| 格式: | 圖書 |
| 語言: | English |
| 出版: |
Philadelphia :
Wharton Digital Press,
c2013.
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| 叢編: | Wharton Executive Essentials.
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| 主題: | |
| 在線閱讀: | Contributor biographical information Publisher description |
| Classic Catalogue: | View this record in Classic Catalogue |
因特網
Contributor biographical informationPublisher description
Ayesha Abed Library: General Shelf
| 索引號: |
658.827 KHA |
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| 復印件 1 | 可用 預訂 |
| 復印件 2 | 可用 預訂 |