Global brand power : leveraging branding for long-term growth /
The branding bible for today's globalized world. Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow fo...
| Príomhchruthaitheoir: | |
|---|---|
| Formáid: | LEABHAR |
| Teanga: | English |
| Foilsithe / Cruthaithe: |
Philadelphia :
Wharton Digital Press,
c2013.
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| Sraith: | Wharton Executive Essentials.
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| Ábhair: | |
| Rochtain ar líne: | Contributor biographical information Publisher description |
| Classic Catalogue: | View this record in Classic Catalogue |
Ar líne
Contributor biographical informationPublisher description
Ayesha Abed Library: General Shelf
| Gairmuimhir: |
658.827 KHA |
|---|---|
| Cóip 1 | Ar fáil Cuir coinneáil air |
| Cóip 2 | Ar fáil Cuir coinneáil air |