Customer centricity : focus on the right customers for strategic advantage /

Bibliographische Detailangaben
1. Verfasser:	Fader, Peter
Format:	Buch
Sprache:	English
Veröffentlicht:	Philadelphia, Pa. : Wharton Digital Press, c2012
Ausgabe:	2nd ed.
Schriftenreihe:	Wharton executive essentials.
Schlagworte:	Customer relations > Management. New products > Management. Business planning. Strategic planning. Business planning Customer relations > Management New products > Management Strategic planning
Online Zugang:	Connect to full text.
Classic Catalogue:	View this record in Classic Catalogue

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