Customer centricity : focus on the right customers for strategic advantage /

Bibliographic Details
Main Author: Fader, Peter
Format: Book
Language:English
Published: Philadelphia, Pa. : Wharton Digital Press, c2012
Edition:2nd ed.
Series:Wharton executive essentials.
Subjects:
Online Access:Connect to full text.
Classic Catalogue: View this record in Classic Catalogue
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245 1 0 |a Customer centricity :  |b focus on the right customers for strategic advantage /  |c Peter Fader. 
250 |a 2nd ed. 
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260 |a Philadelphia, Pa. :  |b Wharton Digital Press,  |c c2012 
300 |a 125 p. :  |b ill. ;  |c 20 cm. 
490 1 |a Wharton executive essentials 
500 |a Previous ed. published under title Wharton executive education customer centricity essentials. c2011. 
500 |a Title from title screen. 
504 |a Includes bibliographical references. 
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650 0 |a Customer relations  |x Management.  |9 9993 
650 0 |a New products  |x Management.  |9 8880 
650 0 |a Business planning.  |9 8806 
650 0 |a Strategic planning.  |9 9994 
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650 7 |a New products  |x Management  |2 fast  |9 8880 
650 7 |a Strategic planning  |2 fast  |9 9996 
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