Customer centricity : focus on the right customers for strategic advantage /

Customer centricity : focus on the right customers for strategic advantage /

Detalhes bibliográficos
Autor principal: Fader, Peter
Formato: Livro
Idioma:English
Publicado em: Philadelphia, Pa. : Wharton Digital Press, c2012
Edição:2nd ed.
Colecção:Wharton executive essentials.
Assuntos:
Customer relations > Management.
New products > Management.
Business planning.
Strategic planning.
Business planning
Customer relations > Management
New products > Management
Strategic planning
Acesso em linha:Connect to full text.
Classic Catalogue: View this record in Classic Catalogue
Descrição
Descrição do item:Previous ed. published under title Wharton executive education customer centricity essentials. c2011.
Title from title screen.
Descrição Física:125 p. : ill. ; 20 cm.
Available also in a print ed.
Formato:Mode of access: World Wide Web.
Bibliografia:Includes bibliographical references.
ISBN:9781613630150 (Ebook)
Acesso:Access restricted to authorized subscribers.

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