Customer centricity : focus on the right customers for strategic advantage /

Customer centricity : focus on the right customers for strategic advantage /

Bibliografski detalji
Glavni autor: Fader, Peter
Format: Knjiga
Jezik:English
Izdano: Philadelphia, Pa. : Wharton Digital Press, c2012
Izdanje:2nd ed.
Serija:Wharton executive essentials.
Teme:
Customer relations > Management.
New products > Management.
Business planning.
Strategic planning.
Business planning
Customer relations > Management
New products > Management
Strategic planning
Online pristup:Connect to full text.
Classic Catalogue: View this record in Classic Catalogue
Opis
Opis djela:Previous ed. published under title Wharton executive education customer centricity essentials. c2011.
Title from title screen.
Opis:125 p. : ill. ; 20 cm.
Available also in a print ed.
Format:Mode of access: World Wide Web.
Bibliografija:Includes bibliographical references.
ISBN:9781613630150 (Ebook)
Pristup:Access restricted to authorized subscribers.

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