Customer centricity : focus on the right customers for strategic advantage /

Customer centricity : focus on the right customers for strategic advantage /

Detalles Bibliográficos
Autor Principal: Fader, Peter
Formato: Libro
Idioma:English
Publicado: Philadelphia, Pa. : Wharton Digital Press, c2012
Edición:2nd ed.
Series:Wharton executive essentials.
Subjects:
Customer relations > Management.
New products > Management.
Business planning.
Strategic planning.
Business planning
Customer relations > Management
New products > Management
Strategic planning
Acceso en liña:Connect to full text.
Classic Catalogue: View this record in Classic Catalogue
Descripción
descrición da copia:Previous ed. published under title Wharton executive education customer centricity essentials. c2011.
Title from title screen.
Descrición Física:125 p. : ill. ; 20 cm.
Available also in a print ed.
Formato:Mode of access: World Wide Web.
Bibliografía:Includes bibliographical references.
ISBN:9781613630150 (Ebook)
Acceso:Access restricted to authorized subscribers.

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