Fader, P. (2012). Customer centricity: Focus on the right customers for strategic advantage (2nd ed.). Wharton Digital Press.
Citação do estilo Chicago (17ª ed.)Fader, Peter. Customer Centricity: Focus on the Right Customers for Strategic Advantage. 2nd ed. Philadelphia, Pa.: Wharton Digital Press, 2012.
Citação MLA (8ª ed.)Fader, Peter. Customer Centricity: Focus on the Right Customers for Strategic Advantage. 2nd ed. Wharton Digital Press, 2012.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.