APA (7th ed.) Citation

Fader, P. (2012). Customer centricity: Focus on the right customers for strategic advantage (2nd ed.). Wharton Digital Press.

Chicago Style (17th ed.) Citation

Fader, Peter. Customer Centricity: Focus on the Right Customers for Strategic Advantage. 2nd ed. Philadelphia, Pa.: Wharton Digital Press, 2012.

MLA (8th ed.) Citation

Fader, Peter. Customer Centricity: Focus on the Right Customers for Strategic Advantage. 2nd ed. Wharton Digital Press, 2012.