Managing brand equity : capitalizing on the value of a brand name /
| 1. Verfasser: | |
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York : Toronto : New York :
Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International,
c1991.
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| Schlagworte: | |
| Classic Catalogue: | View this record in Classic Catalogue |
Savar Campus Library: General Shelf
| Signatur: |
658.827 AAK |
|---|---|
| Exemplar 1 | Verfügbar Bestellen |