Managing brand equity : capitalizing on the value of a brand name /

Managing brand equity : capitalizing on the value of a brand name /

Podrobná bibliografie
Hlavní autor: Aaker, David A.
Médium: Kniha
Jazyk:English
Vydáno: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1991.
Témata:
Brand name products > Valuation > United States > Management.
Intangible property > Valuation > United States > Management.
Classic Catalogue: View this record in Classic Catalogue

Savar Campus Library: General Shelf

Informace o exemplářích z: Savar Campus Library: General Shelf
Signatura: 658.827 AAK
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