Managing brand equity : capitalizing on the value of a brand name /

Bibliografiska uppgifter
Huvudupphovsman:	Aaker, David A.
Materialtyp:	Bok
Språk:	English
Publicerad:	New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1991.
Ämnen:	Brand name products > Valuation > United States > Management. Intangible property > Valuation > United States > Management.
Classic Catalogue:	View this record in Classic Catalogue

Liknande verk

Building brand equity and effectiveness of distribution channel of ACI Pure Salt
av: Keya, Kaniz Fatema
Publicerad: (2024)

Knowledge for development : world development report : 1998/99 /
Publicerad: (1999)

The new strategic brand management : advanced insights and strategic thinking /
av: Kapferer, Jean-Noël
Publicerad: (2012)

Strategic brand management : building, measuring, and managing brand equity /
av: Keller, Kevin Lane, 1956-
Publicerad: (2003)

Strategic brand management : creating and sustaining brand equity long term /
av: Kapferer, Jean-Noël
Publicerad: (1997)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
Publicerad: (2005)

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
av: Bhuiyan, Rafiur Rahman
Publicerad: (2019)

Strategic brand management : building, measuring, and managing brand equity /
av: Keller, Kevin Lane, 1956-
Publicerad: (2015)

Brands and firebrands : insights from experts /
Publicerad: (2003)

Corporate branding : concept and cases\
Publicerad: (2005)

Global brand power : leveraging branding for long-term growth /
av: Kahn, Barbara E.
Publicerad: (2013)

Factors affecting derby’s brand equity in Kushtia territory
av: Samonti, Afra Tasnim
Publicerad: (2019)

Applied equity analysis : stock valuation techniques for Wall Street professionals /
av: English, James R.
Publicerad: (2001)

A study on the valuation process of Homefectionery Limited
av: Azim, Rishad
Publicerad: (2023)

Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
av: Rakibuzzaman, Md.
Publicerad: (2019)

Branding and communication mix of Transcom Beverages Ltd
av: Arefin, Sajid
Publicerad: (2024)

The dark side of valuation : valuing young, distressed and complex businesses /
av: Damodaran, Aswath
Publicerad: (2018)

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity
av: Fahad, Shafayet Ullah
Publicerad: (2024)

Services marketing and branding strategies of Englishplz Limited
av: Morshed, Zarif
Publicerad: (2024)

Efforts or contribution: What should we value more?
av: Senan, Ahsan
Publicerad: (2021)

How branding is changing the landscape of IPDC Finance Limited
av: Rodrigues, Melissa Maria
Publicerad: (2022)

From prospectus to profit:a fundamental analysis on the IPO of WebCoats PLC. & NRB Bank Limited for investment decision
av: Mahmud, Tanvir
Publicerad: (2024)

Value-directed management : organizations, customers, and quality /
av: Arogyaswamy, Bernard
Publicerad: (1993)

Effect on cost of capital of Syngenta Bangladesh Limited by lntroducing public share: a comparative analysis with Square Pharmaceuticals Limited and ACI Limited
av: Biswas, Bless Showmick
Publicerad: (2024)

Superbrands Bangladesh : an insight into some of Bangladesh's strongest brands Vol.1,
Publicerad: (2010)

The impact of re-branding on the financial aspects of IPDC Finance limited
av: Sakib Ur Rahman, Mohammad
Publicerad: (2022)

Branding across borders : a guide to global brand marketing /
av: Gregory, James R.
Publicerad: (2002)

Re-branding strategy of Prime Bank Limited & how it ensures organizational sustainability
av: Tasnim, Sarah
Publicerad: (2020)

Multiple valuation method: difference between market price & implied share price of USA’s machinery – construction & mining Industry
av: Shariar, Sajid
Publicerad: (2022)

A fundamental analysis of stock valuation of Grameen Phone Limited and Robi Axiata Limited and recommending investing decisions
av: Mahtab, Juhayer
Publicerad: (2024)

Utilization of digital platform in brand & communication in Prime Bank Limited
av: Khan, Nishat Saiara
Publicerad: (2020)

A study on the valuation of UCBL: from the perspective of multiples method
av: Ismail, Farhan U
Publicerad: (2021)

Brand awareness and brand perception of ‘Mr. Cookie’
av: Pranto, Mehbub Hossain
Publicerad: (2019)

The contribution of brand equity in the working capital management of Maggi from Nestle Bangladesh
av: Islam, Aminul
Publicerad: (2023)

Follow up valuation and further actions for additional wall works of BRAC University new campus project
av: BUCG-ABC Joint Venture (BUCG-ABC JV)
Publicerad: (2023)

Equity valuation method and other aspects of research in BRAC EPL Stock Brokerage LTD.
av: Halim, Abdul
Publicerad: (2023)

Human resource management : gaining a competitive advantage /
av: Noe, Raymond A.
Publicerad: (2003)

Waiting for Godot? : The Case for Climate Change Adaptation and Mitigation in Small Island States /
av: Cevik, Serhan
Publicerad: (2022)

Resubmission of valuation for siphonic system (rev. 04) of BRAC University new campus project
av: BUCG-ABC Joint Venture
Publicerad: (2023)

Brand building and management
av: Faruque, Md. Golam
Publicerad: (2019)