Managing brand equity : capitalizing on the value of a brand name /

ग्रंथसूची विवरण
मुख्य लेखक:	Aaker, David A.
स्वरूप:	पुस्तक
भाषा:	English
प्रकाशित:	New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1991.
विषय:	Brand name products > Valuation > United States > Management. Intangible property > Valuation > United States > Management.
Classic Catalogue:	View this record in Classic Catalogue

समान संसाधन

Building brand equity and effectiveness of distribution channel of ACI Pure Salt
द्वारा: Keya, Kaniz Fatema
प्रकाशित: (2024)

Knowledge for development : world development report : 1998/99 /
प्रकाशित: (1999)

The new strategic brand management : advanced insights and strategic thinking /
द्वारा: Kapferer, Jean-Noël
प्रकाशित: (2012)

Strategic brand management : building, measuring, and managing brand equity /
द्वारा: Keller, Kevin Lane, 1956-
प्रकाशित: (2003)

Strategic brand management : creating and sustaining brand equity long term /
द्वारा: Kapferer, Jean-Noël
प्रकाशित: (1997)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
प्रकाशित: (2005)

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
द्वारा: Bhuiyan, Rafiur Rahman
प्रकाशित: (2019)

Strategic brand management : building, measuring, and managing brand equity /
द्वारा: Keller, Kevin Lane, 1956-
प्रकाशित: (2015)

Brands and firebrands : insights from experts /
प्रकाशित: (2003)

Corporate branding : concept and cases\
प्रकाशित: (2005)

Global brand power : leveraging branding for long-term growth /
द्वारा: Kahn, Barbara E.
प्रकाशित: (2013)

Factors affecting derby’s brand equity in Kushtia territory
द्वारा: Samonti, Afra Tasnim
प्रकाशित: (2019)

Applied equity analysis : stock valuation techniques for Wall Street professionals /
द्वारा: English, James R.
प्रकाशित: (2001)

A study on the valuation process of Homefectionery Limited
द्वारा: Azim, Rishad
प्रकाशित: (2023)

Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
द्वारा: Rakibuzzaman, Md.
प्रकाशित: (2019)

Branding and communication mix of Transcom Beverages Ltd
द्वारा: Arefin, Sajid
प्रकाशित: (2024)

The dark side of valuation : valuing young, distressed and complex businesses /
द्वारा: Damodaran, Aswath
प्रकाशित: (2018)

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity
द्वारा: Fahad, Shafayet Ullah
प्रकाशित: (2024)

Services marketing and branding strategies of Englishplz Limited
द्वारा: Morshed, Zarif
प्रकाशित: (2024)

Efforts or contribution: What should we value more?
द्वारा: Senan, Ahsan
प्रकाशित: (2021)

How branding is changing the landscape of IPDC Finance Limited
द्वारा: Rodrigues, Melissa Maria
प्रकाशित: (2022)

From prospectus to profit:a fundamental analysis on the IPO of WebCoats PLC. & NRB Bank Limited for investment decision
द्वारा: Mahmud, Tanvir
प्रकाशित: (2024)

Value-directed management : organizations, customers, and quality /
द्वारा: Arogyaswamy, Bernard
प्रकाशित: (1993)

Effect on cost of capital of Syngenta Bangladesh Limited by lntroducing public share: a comparative analysis with Square Pharmaceuticals Limited and ACI Limited
द्वारा: Biswas, Bless Showmick
प्रकाशित: (2024)

Superbrands Bangladesh : an insight into some of Bangladesh's strongest brands Vol.1,
प्रकाशित: (2010)

The impact of re-branding on the financial aspects of IPDC Finance limited
द्वारा: Sakib Ur Rahman, Mohammad
प्रकाशित: (2022)

Branding across borders : a guide to global brand marketing /
द्वारा: Gregory, James R.
प्रकाशित: (2002)

Re-branding strategy of Prime Bank Limited & how it ensures organizational sustainability
द्वारा: Tasnim, Sarah
प्रकाशित: (2020)

Multiple valuation method: difference between market price & implied share price of USA’s machinery – construction & mining Industry
द्वारा: Shariar, Sajid
प्रकाशित: (2022)

A fundamental analysis of stock valuation of Grameen Phone Limited and Robi Axiata Limited and recommending investing decisions
द्वारा: Mahtab, Juhayer
प्रकाशित: (2024)

Utilization of digital platform in brand & communication in Prime Bank Limited
द्वारा: Khan, Nishat Saiara
प्रकाशित: (2020)

A study on the valuation of UCBL: from the perspective of multiples method
द्वारा: Ismail, Farhan U
प्रकाशित: (2021)

Brand awareness and brand perception of ‘Mr. Cookie’
द्वारा: Pranto, Mehbub Hossain
प्रकाशित: (2019)

The contribution of brand equity in the working capital management of Maggi from Nestle Bangladesh
द्वारा: Islam, Aminul
प्रकाशित: (2023)

Follow up valuation and further actions for additional wall works of BRAC University new campus project
द्वारा: BUCG-ABC Joint Venture (BUCG-ABC JV)
प्रकाशित: (2023)

Equity valuation method and other aspects of research in BRAC EPL Stock Brokerage LTD.
द्वारा: Halim, Abdul
प्रकाशित: (2023)

Human resource management : gaining a competitive advantage /
द्वारा: Noe, Raymond A.
प्रकाशित: (2003)

Waiting for Godot? : The Case for Climate Change Adaptation and Mitigation in Small Island States /
द्वारा: Cevik, Serhan
प्रकाशित: (2022)

Resubmission of valuation for siphonic system (rev. 04) of BRAC University new campus project
द्वारा: BUCG-ABC Joint Venture
प्रकाशित: (2023)

Brand building and management
द्वारा: Faruque, Md. Golam
प्रकाशित: (2019)