Managing brand equity : capitalizing on the value of a brand name /

Bibliografiset tiedot
Päätekijä:	Aaker, David A.
Aineistotyyppi:	Kirja
Kieli:	English
Julkaistu:	New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1991.
Aiheet:	Brand name products > Valuation > United States > Management. Intangible property > Valuation > United States > Management.
Classic Catalogue:	View this record in Classic Catalogue

Samankaltaisia teoksia

Building brand equity and effectiveness of distribution channel of ACI Pure Salt
Tekijä: Keya, Kaniz Fatema
Julkaistu: (2024)

Knowledge for development : world development report : 1998/99 /
Julkaistu: (1999)

The new strategic brand management : advanced insights and strategic thinking /
Tekijä: Kapferer, Jean-Noël
Julkaistu: (2012)

Strategic brand management : building, measuring, and managing brand equity /
Tekijä: Keller, Kevin Lane, 1956-
Julkaistu: (2003)

Strategic brand management : creating and sustaining brand equity long term /
Tekijä: Kapferer, Jean-Noël
Julkaistu: (1997)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
Julkaistu: (2005)

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
Tekijä: Bhuiyan, Rafiur Rahman
Julkaistu: (2019)

Strategic brand management : building, measuring, and managing brand equity /
Tekijä: Keller, Kevin Lane, 1956-
Julkaistu: (2015)

Brands and firebrands : insights from experts /
Julkaistu: (2003)

Corporate branding : concept and cases\
Julkaistu: (2005)

Global brand power : leveraging branding for long-term growth /
Tekijä: Kahn, Barbara E.
Julkaistu: (2013)

Factors affecting derby’s brand equity in Kushtia territory
Tekijä: Samonti, Afra Tasnim
Julkaistu: (2019)

Applied equity analysis : stock valuation techniques for Wall Street professionals /
Tekijä: English, James R.
Julkaistu: (2001)

A study on the valuation process of Homefectionery Limited
Tekijä: Azim, Rishad
Julkaistu: (2023)

Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
Tekijä: Rakibuzzaman, Md.
Julkaistu: (2019)

Branding and communication mix of Transcom Beverages Ltd
Tekijä: Arefin, Sajid
Julkaistu: (2024)

The dark side of valuation : valuing young, distressed and complex businesses /
Tekijä: Damodaran, Aswath
Julkaistu: (2018)

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity
Tekijä: Fahad, Shafayet Ullah
Julkaistu: (2024)

Services marketing and branding strategies of Englishplz Limited
Tekijä: Morshed, Zarif
Julkaistu: (2024)

Efforts or contribution: What should we value more?
Tekijä: Senan, Ahsan
Julkaistu: (2021)

How branding is changing the landscape of IPDC Finance Limited
Tekijä: Rodrigues, Melissa Maria
Julkaistu: (2022)

From prospectus to profit:a fundamental analysis on the IPO of WebCoats PLC. & NRB Bank Limited for investment decision
Tekijä: Mahmud, Tanvir
Julkaistu: (2024)

Value-directed management : organizations, customers, and quality /
Tekijä: Arogyaswamy, Bernard
Julkaistu: (1993)

Effect on cost of capital of Syngenta Bangladesh Limited by lntroducing public share: a comparative analysis with Square Pharmaceuticals Limited and ACI Limited
Tekijä: Biswas, Bless Showmick
Julkaistu: (2024)

Superbrands Bangladesh : an insight into some of Bangladesh's strongest brands Vol.1,
Julkaistu: (2010)

The impact of re-branding on the financial aspects of IPDC Finance limited
Tekijä: Sakib Ur Rahman, Mohammad
Julkaistu: (2022)

Branding across borders : a guide to global brand marketing /
Tekijä: Gregory, James R.
Julkaistu: (2002)

Re-branding strategy of Prime Bank Limited & how it ensures organizational sustainability
Tekijä: Tasnim, Sarah
Julkaistu: (2020)

Multiple valuation method: difference between market price & implied share price of USA’s machinery – construction & mining Industry
Tekijä: Shariar, Sajid
Julkaistu: (2022)

A fundamental analysis of stock valuation of Grameen Phone Limited and Robi Axiata Limited and recommending investing decisions
Tekijä: Mahtab, Juhayer
Julkaistu: (2024)

Utilization of digital platform in brand & communication in Prime Bank Limited
Tekijä: Khan, Nishat Saiara
Julkaistu: (2020)

A study on the valuation of UCBL: from the perspective of multiples method
Tekijä: Ismail, Farhan U
Julkaistu: (2021)

Brand awareness and brand perception of ‘Mr. Cookie’
Tekijä: Pranto, Mehbub Hossain
Julkaistu: (2019)

The contribution of brand equity in the working capital management of Maggi from Nestle Bangladesh
Tekijä: Islam, Aminul
Julkaistu: (2023)

Follow up valuation and further actions for additional wall works of BRAC University new campus project
Tekijä: BUCG-ABC Joint Venture (BUCG-ABC JV)
Julkaistu: (2023)

Equity valuation method and other aspects of research in BRAC EPL Stock Brokerage LTD.
Tekijä: Halim, Abdul
Julkaistu: (2023)

Human resource management : gaining a competitive advantage /
Tekijä: Noe, Raymond A.
Julkaistu: (2003)

Waiting for Godot? : The Case for Climate Change Adaptation and Mitigation in Small Island States /
Tekijä: Cevik, Serhan
Julkaistu: (2022)

Resubmission of valuation for siphonic system (rev. 04) of BRAC University new campus project
Tekijä: BUCG-ABC Joint Venture
Julkaistu: (2023)

Brand building and management
Tekijä: Faruque, Md. Golam
Julkaistu: (2019)