Managing brand equity : capitalizing on the value of a brand name /

Managing brand equity : capitalizing on the value of a brand name /

Detaylı Bibliyografya
Yazar: Aaker, David A.
Materyal Türü: Kitap
Dil:English
Baskı/Yayın Bilgisi: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1991.
Konular:
Brand name products > Valuation > United States > Management.
Intangible property > Valuation > United States > Management.
Classic Catalogue: View this record in Classic Catalogue

Savar Campus Library: General Shelf

Detaylı Erişim Bilgileri Savar Campus Library: General Shelf
Yer Numarası: 658.827 AAK
Kopya Bilgisi 1 Kütüphanede  Rezerve

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