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4543 |
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20150315115948.0 |
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150315s1991 nyua b 001 0 eng |
| 010 |
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|a 0029001013
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|a DLC
|c DLC
|d DLC
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| 050 |
0 |
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|a HD69.B7
|b A22 1991
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| 082 |
0 |
0 |
|a 658.8/27
|2 20
|
| 100 |
1 |
|
|a Aaker, David A.
|9 9676
|
| 245 |
1 |
0 |
|a Managing brand equity :
|b capitalizing on the value of a brand name /
|c David A. Aaker.
|
| 260 |
|
|
|a New York :
|b Free Press ;
|a Toronto :
|b Maxwell Macmillan Canada ;
|a New York :
|b Maxwell Macmillan International,
|c c1991.
|
| 300 |
|
|
|a xiii, 299 p. :
|b ill. ;
|c 24 cm.
|
| 504 |
|
|
|a Includes bibliographical references (p. 277-287) and index.
|
| 541 |
|
|
|e 4543
|
| 650 |
|
0 |
|a Brand name products
|x Valuation
|z United States
|x Management.
|9 9677
|
| 650 |
|
0 |
|a Intangible property
|x Valuation
|z United States
|x Management.
|9 9678
|
| 942 |
|
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|c BK
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| 999 |
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|d 2015-03-15
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|p 3020004543
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