Managing brand equity : capitalizing on the value of a brand name /
| Glavni autor: | |
|---|---|
| Format: | Knjiga |
| Jezik: | English |
| Izdano: |
New York : Toronto : New York :
Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International,
c1991.
|
| Teme: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Opis: | xiii, 299 p. : ill. ; 24 cm. |
|---|---|
| Bibliografija: | Includes bibliographical references (p. 277-287) and index. |
| ISBN: | 0029001013 |