Managing brand equity : capitalizing on the value of a brand name /
| मुख्य लेखक: | |
|---|---|
| स्वरूप: | पुस्तक |
| भाषा: | English |
| प्रकाशित: |
New York : Toronto : New York :
Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International,
c1991.
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| विषय: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| भौतिक वर्णन: | xiii, 299 p. : ill. ; 24 cm. |
|---|---|
| ग्रन्थसूची: | Includes bibliographical references (p. 277-287) and index. |
| आईएसबीएन: | 0029001013 |