Managing brand equity : capitalizing on the value of a brand name /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York : Toronto : New York :
Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International,
c1991.
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| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Physical Description: | xiii, 299 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references (p. 277-287) and index. |
| ISBN: | 0029001013 |