Aaker, D. A. (1991). Managing brand equity: Capitalizing on the value of a brand name. Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International.
芝加哥风格引文Aaker, David A. Managing Brand Equity: Capitalizing on the Value of a Brand Name. New York : Toronto : New York: Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, 1991.
MLA引文Aaker, David A. Managing Brand Equity: Capitalizing on the Value of a Brand Name. Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, 1991.
警告：这些引文格式不一定是100％准确.