Aaker, D. A. (1991). Managing brand equity: Capitalizing on the value of a brand name. Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International.
Chicagoスタイル(17版)引用形式Aaker, David A. Managing Brand Equity: Capitalizing on the Value of a Brand Name. New York : Toronto : New York: Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, 1991.
MLA(8版)引用形式Aaker, David A. Managing Brand Equity: Capitalizing on the Value of a Brand Name. Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, 1991.
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