Essentials of marketing : a global-managerial approach /

Essentials of marketing : a global-managerial approach /

Détails bibliographiques
Auteur principal:	Perreault, William D.
Autres auteurs:	McCarthy, E. Jerome (Edmund Jerome)
Format:	Livre
Langue:	English
Publié:	Boston, Mass. : McGraw-Hill/Irwin, c2006.
Édition:	10th ed.
Collection:	McGraw-Hill/Irwin series in marketing
Sujets:	Marketing.
Classic Catalogue:	View this record in Classic Catalogue

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