Marketing management : strategies and programs /

Marketing management : strategies and programs /

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Dades bibliogràfiques
Autor principal:	Guiltinan, Joseph P.
Altres autors:	Paul, Gordon W.
Format:	Llibre
Idioma:	English
Publicat:	New York : McGraw-Hill, c1994.
Edició:	5th ed.
Col·lecció:	McGraw-Hill series in marketing
Matèries:	Marketing > Management.
Classic Catalogue:	View this record in Classic Catalogue

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