Dictionary of social and market research /

Anyone working in the worlds of social or market research is faced with a daunting plethora of special terms, techniques and jargon covering everything from statistical methods through to specialized advertising and social science terminology. The Dictionary of Social and Market Research has been co...

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Dades bibliogràfiques
Autor principal: Koschnick, Wolfgang J., 1942-
Format: Llibre
Idioma:English
Publicat: Hampshire, England ; Brookfield, VT : Gower, c1996.
Matèries:
Classic Catalogue: View this record in Classic Catalogue

Savar Campus Library: Reference Shelf

Detall dels fons de Savar Campus Library: Reference Shelf
Signatura: 658.8303 KOS
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