Dictionary of social and market research /

Dictionary of social and market research /

Anyone working in the worlds of social or market research is faced with a daunting plethora of special terms, techniques and jargon covering everything from statistical methods through to specialized advertising and social science terminology. The Dictionary of Social and Market Research has been co...

Полное описание

Библиографические подробности
Главный автор:	Koschnick, Wolfgang J., 1942-
Формат:	‌
Язык:	English
Опубликовано:	Hampshire, England ; Brookfield, VT : Gower, c1996.
Предметы:	Marketing research > Dictionaries. Social sciences > Research > Dictionaries.
Classic Catalogue:	View this record in Classic Catalogue

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