Dictionary of social and market research /

Dictionary of social and market research /

Anyone working in the worlds of social or market research is faced with a daunting plethora of special terms, techniques and jargon covering everything from statistical methods through to specialized advertising and social science terminology. The Dictionary of Social and Market Research has been co...

书目详细资料
主要作者:	Koschnick, Wolfgang J., 1942-
格式:	图书
语言:	English
出版:	Hampshire, England ; Brookfield, VT : Gower, c1996.
主题:	Marketing research > Dictionaries. Social sciences > Research > Dictionaries.
Classic Catalogue:	View this record in Classic Catalogue

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