Advertising management /

Advertising management /

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Bibliographic Details
Main Author:	Batra, Rajeev
Other Authors:	Myers, John G., 1933-, Aaker, David A.
Format:	Book
Language:	English
Published:	Upper Saddle River, N.J.; New Delhi : Prentice Hall, c1996.
Edition:	5th ed.
Subjects:	Advertising > Management
Classic Catalogue:	View this record in Classic Catalogue

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