Effective advertising : understanding when, how, and why advertising works /

Detalles Bibliográficos
Autor Principal: Tellis, Gerard J., 1950-
Formato: Libro
Idioma:English
Publicado: Thousand Oaks, Calif. ; New Delhi: Sage Publications; Response Books, c2004.
Subjects:
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Número de Clasificación: 659.1 TEL
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