Effective advertising : understanding when, how, and why advertising works /

Bibliographische Detailangaben
1. Verfasser: Tellis, Gerard J., 1950-
Format: Buch
Sprache:English
Veröffentlicht: Thousand Oaks, Calif. ; New Delhi: Sage Publications; Response Books, c2004.
Schlagworte:
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Signatur: 659.1 TEL
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