Effective advertising : understanding when, how, and why advertising works /

Effective advertising : understanding when, how, and why advertising works /

Detalhes bibliográficos
Autor principal: Tellis, Gerard J., 1950-
Formato: Livro
Idioma:English
Publicado em: Thousand Oaks, Calif. ; New Delhi: Sage Publications; Response Books, c2004.
Assuntos:
Advertising.
Consumers > Attitudes.
Classic Catalogue: View this record in Classic Catalogue

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