Effective advertising : understanding when, how, and why advertising works /
Autore principale: | Tellis, Gerard J., 1950- |
---|---|
Natura: | Libro |
Lingua: | English |
Pubblicazione: |
Thousand Oaks, Calif. ; New Delhi:
Sage Publications; Response Books,
c2004.
|
Soggetti: | |
Classic Catalogue: | View this record in Classic Catalogue |
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