Effective advertising : understanding when, how, and why advertising works /

Effective advertising : understanding when, how, and why advertising works /

Détails bibliographiques
Auteur principal:	Tellis, Gerard J., 1950-
Format:	Livre
Langue:	English
Publié:	Thousand Oaks, Calif. ; New Delhi: Sage Publications; Response Books, c2004.
Sujets:	Advertising. Consumers > Attitudes.
Classic Catalogue:	View this record in Classic Catalogue

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