Effective advertising : understanding when, how, and why advertising works /

Effective advertising : understanding when, how, and why advertising works /

Bibliografiske detaljer
Hovedforfatter:	Tellis, Gerard J., 1950-
Format:	Bog
Sprog:	English
Udgivet:	Thousand Oaks, Calif. ; New Delhi: Sage Publications; Response Books, c2004.
Fag:	Advertising. Consumers > Attitudes.
Classic Catalogue:	View this record in Classic Catalogue

Lignende værker

Hospital advertising: the Influence of perceptual and demographic factors on consumer dispositions
af: Andaleeb, Syed Saad
Udgivet: (2016)

Advertising and the mind of the consumer : what works, what doesn't, and why /
af: Sutherland, Max
Udgivet: (2010)

Effective Advertising: Understanding When, How, and Why Advertising Works
af: Gerard J. Tellis

Advertising management /
af: Jethwaney, Jaishri N.
Udgivet: (2006)

Effectiveness of Facebook advertising for marketing promotions and its influence on consumer
af: Ahona, Annan Masum
Udgivet: (2024)

Advertising : principles & practice /
af: Wells, William, 1926-
Udgivet: (2003)

Advertising : principles & practice /
af: Wells, William, 1926-
Udgivet: (2006)

Impacts on consumer behavior through online video advertisement
af: Bhuiyan, Anisul Islam
Udgivet: (2021)

The Effects of surf excel packaging on consumer perception
af: Priyanka, Fahima Mannan
Udgivet: (2023)

Advertising management /
af: Batra, Rajeev
Udgivet: (2006)

Advertising management /
af: Batra, Rajeev
Udgivet: (1996)

Advertising : a cultural economy /
af: McFall, Elizabeth Rose
Udgivet: (2004)

How consumers view hospital advertising
af: Andaleeb, Syed Saad
Udgivet: (2016)

The discourse of advertising /
af: Cook, Guy (Guy W. D.)
Udgivet: (2001)

Advertising and promotions : an integrated brand approach /
Udgivet: (2012)

Acquiring familiarity with transcribing and advertising at Paper Rhyme Advertising
af: Zaman, Md. Nakib
Udgivet: (2022)

The experience of advertising world and translation at Paper Rhyme Advertising Limited
af: Ayon, Shafkat Tajim
Udgivet: (2022)

Discovering the world of advertising from the digital creative of Section Grey Advertising Dhaka
af: Zehrin, Shamma
Udgivet: (2019)

Journal of Advertising

Exploring the world of digital advertising at Cookie Jar
af: Abdullah-Al-Faisal
Udgivet: (2019)

Integrated advertising, promotion & marketing communications /
af: Clow, Kenneth E.
Udgivet: (2004)

How Digital Marketing impacts in Advertising Agency over regular marketing: A perspective on SkyWalk Solutions Advertising Agency
af: Iqbal, MD Saif
Udgivet: (2021)

Strategic advertising campaign development at Bangladesh Bank
af: Uddin, Mir Farhan
Udgivet: (2024)

A glimpse into the creative realm of advertising at X solutions Limited.
af: Rime, Sadia Afrose
Udgivet: (2024)

Guerrilla advertising : cost-effective techniques for small-business success /
af: Levinson, Jay Conrad
Udgivet: (1994)

Importance of data analytics in advertising
af: Ahsan, Nazmul
Udgivet: (2019)

Advertising and promotion : an integrated marketing communications perspective /
af: Belch, George E. (George Edward), 1951-
Udgivet: (2010)

Marketing sectors of BITOPI Advertising Ltd
af: Andalib, Tonmoy
Udgivet: (2018)

Advertising theories in practice of Bikroy.com
af: Shohrab, Md. Ariful Hossain
Udgivet: (2017)

Study and analysis of current trends in advertising in Bangladesh- a case study on Film Logic
af: Hasan, Shadman
Udgivet: (2019)

Advertising and promotion : an integrated marketing communications perspective /
af: Belch, George E. (George Edward), 1951-, et al.
Udgivet: (2021)

A competitive analysis on media & advertising agencies in Bangladesh
af: Faisal, G.A.
Udgivet: (2021)

Exploring the world of digital advertising at X Solution
af: Ahamed, Sharzil
Udgivet: (2019)

Exploring the world of copywriting at Paper Rhyme Advertising
af: Islam, Md. Rasidul
Udgivet: (2021)

Exploring consumer attitude for Maggi seasoning among the low income segment in Dhaka
af: Imam, Tausif
Udgivet: (2016)

The effect of advertising awareness on brand equity in social media
af: Jabin, Siddiqua Mahe
Udgivet: (2022)

Advertising campaign of Robi Axiata Limited on ghachang flat rate
af: Sarker, Ananya
Udgivet: (2014)

The language of advertising : written texts /
af: Goddard, Angela, 1954-
Udgivet: (1998)

The SAGE Handbook of Advertising
af: Gerard J Tellis

A Savlon’s report analyzing the effect of promotional strategies on consumer purchasing behaviour
af: Ahmed, Tamjid
Udgivet: (2024)